Being an artist myself, I have also faced challenges in marketing myself into the marketing world. After all, I’m an artist, I create art works. Creativity comes naturally – an innate thing. But then I realized that marketing is the opposite of what art is for me. Perhaps it is, too, for artisans all over the world.
A Humble Beginning
After a lot of learning – studying the ins and outs, patience and perseverance I venture off from teaching arts to starting an eco-friendly business centering in Fair Trade products. Being the eco-activist/artist/mom that I am – I’m immediately drawn to the very idea of creating incredibly beautiful products through recycling or upcycling or by simply using already available resources. Furthermore, I’m impressed with the idea of helping artisans from practically all over the world to better their lives by simply aiding them to market their products.
Speaking from experience, creating may tend to be the easy part for creative people, marketing our creation is the challenge. It was then that I started reaching out to artisans in the hopes to widen their opportunity to capture a bigger market through the internet. By introducing them the benefits of internet marketing – increased exposure, wider demographic reach, accessibility and simplicity of exchange – I intend to help these artisans brave the global market.
Artisans in the Global Market
Artisans from Cambodia, India, Haiti, Mexico and other parts of the world – offers products that are not only environmentally conscious but are also rich in creativity (displaying their craftsmanship) and originality (bearing a touch of their respective culture). Small villages in developing countries, through the help of Fair Trade cooperatives or other non-profit organizations are able to produce products that are worthy of their place in the global market.
These fair trade cooperatives and other home businesses by artisans will not foster in any way if they can’t connect to the consumers that demand for such products. It’s all about directing and connecting the artisans in the global market to have a fair chance in capturing the conscious consumers out there. Inevitably, there will be no need for supply if they can’t create or find the demand in the market – the very reason why these artisans need help in marketing themselves.
Oftentimes, consumers will readily choose their products over their counterparts if given the opportunity. But how can they choose among products A, B and C if they are only presented with products A and B. A lot of consumers are beginning to think more consciously about their purchases and will opt for ethically produced products anytime if given the chance. What these artisans need really, is to promote themselves and make their products available for the choosing.
An Artist on a Mission
As I connect to these artisans, teaching them the benefits of making use of the computer technology and internet in marketing themselves, I believe that I’m on the right path to helping them in my own little way to attain success in empowering themselves economically. By providing them the platform from where they can display their products and bring attention to their creations, these artisans can readily brave the global market and take a fair chance in the international trade. Surely, a big step towards a better life for these artisans‘ families and communities.